BEAUTY BREAKDOWN: Katy Perry’s ‘This Is How We Do’

Who doesn’t dig Katy Perry’s sass, style and larger than life personality?

Irreverent, cheeky and quirky, she always pushes the envelope- whether its in a video, on stage, or on the red carpet. She’s not afraid to try some wacky and colourful combinations and loves to go all-out with a variety of looks in spectacular, OTT fashion.

I think she’s everything you want in fashion icon; unpredictable, fun and confident. She loves to experiment and is certainly never boring or tame.  And she’s always a little tongue in cheek, which makes her a winner in my book.

In her latest clip, ‘This is How We Do’, from her fourth studio album Prism, KP big time delivered in the style stakes.  Everyone’s been talking about the kooky, fashion-centric video, filled with runway references and a wardrobe that includes Christopher Kane and Saint Laurent, and a parade of seemingly endless hair and beauty looks.

The vibrant, eyeball-engaging Joel Kefali-directed clip sees Katy channeling a smorgasbord of different characters in a kaleidoscope of colour. We see Katy relaxing poolside, modeling Mondrian, nomming on watermelon, surrounded by Pee Wee Herman-esque dancers — with a common element of F-U-N, playfulness, and a dash of trippiness woven throughout.  It’s a lot of eye candy to take in!

Some of the concepts Katy’s artistic team brought to the fore included a fun asymmetrical, angular bob; a gravity-defying, Mondrian-inspired updo; and some truly electric eyeliner. You can also spy a pastel ponytail; cornrows and baby buns; glittery lids;  bleached out eyebrows; “Japanese-y” pizza nails; and the return of that 90s hair-style staple; the scrunchie. And lots of animated twerking ice cream cones.

Below I’ve chosen a few of my favourite looks from the clip for your viewing pleasure.

Makeup artist Jake Bailey was tasked with creating 10 looks on shoot day. Katy’s eyebrows were bleached to create a blank canvas (its a great way to be able to change the colour and shapeof your brows easily).  Here, Karaoke Katy wears green baby buns and animal print. The double top knots are braided, while the rest of her hair is super slick. Her baby hairs in the front of her hairline are curled and pinned down to her head.

Here, KP channels her inner Mondrian, with geometric print latex crop tops and skirts that ingeniously match the background. Its bright, bold and graphic. Digging that two-toned sculpted cubist hair art and those big shiny red button earrings!

Bright solid colors, matching shoes, and lipstick. Katy wear a Vidal Sassoon-esque asymmetrical black bob and a red lip with her yellow dress. Bailey used some dark shadow for crease definition for this ’60s-inspired look, adding a row of lashes on the bottom lids for that Twiggy style.

Katy Perry, This Is How We Do

Chanel pearls make for an excellent substitute for bubble bath. Chanelling some seriously classic glamour, whilst bathing in a tub full of pearls, Katy wears a sleek black bob and oversized pearl necklace. The height of glam life! MUA Bailey says with this look he was chanelling a 1920’s look inspired by Coco Chanel. He used tattoo cover-up to hide her real brows completely and drew on pencil-thin brows above her natural brows to evoke the 1920’s look, then adding a touch of Vaseline to her eyelids and brow bones for a dewy sheen.

Katy Perry, This Is How We Do

LOVE the pizza bathing suit! Its so fun. Matched with a bright red lip, twisted top knot high pony,  pizza earrings and those iconic heart-shaped sunglasses. Summer lovin.

Katy Perry, This Is How We Do

Fierce! Yves Saint Laurent lip-print dress worn with a massive curly high pony, lightened brows and some serious bling. Bailey added extra contour and highlight to the eyes for maximum dimension and drama and paired it with a strong red lipstick.  Adding extra glow, Bailey used his fingertips to tap pearlescent liquid eye shadow onto her brow bones and ridge of her cheekbones to create concentrated highlights.

Katy Perry, This Is How We Do

Pastel power! Katy and her crew wear powder-pink and purple skater skirts. Katy has a geometric-print jacket, pink ponytail and the aforementioned 90s staple, the scrunchie. Dig those pastel bustiers and collar-chokers her gals are wearing, teamed with gorgeous candy-hued makeup.

For her the multi-coloured faux-fur look, MUA Bailey got colour inspiration from the clothes adding a strong line of colour in the crease of the eye with a small angled brush for dimension and definition. He also applied an electric neon pink liquid liner over her signature black lined eye, to give it an extra pop of color. The look was rounded out with a candy pink lip, a nose ring and colourful hair flower clips.

 

On the bizarre and eye candy front, “This Is How We Do,” certainly delivers.  How can it not when there’s twerking ice cream, candy coloured wigs, more than 10 costume changes, flying food and a bevy of backup dancers? Wild. Prepare to be captivated by the sheer cray cray-ness of this clip below!

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